In an effort to increase high-quality talent, ADNOC embarked on a local recruitment campaign aimed to position ADNOC as a world-class employer amongst UAE Nationals. We interviewed and filmed a wide variety of ADNOC employees across the UAE in various roles and locations capturing a real sense of what it’s like to work for ADNOC and live in Abu Dhabi.

We created documentary-style films aimed at building an emotional connection between ADNOC and its audience. Through firsthand storytelling, our films shed light on real employees and how ADNOC is positively influencing their lives. Key messaging such as sustainability, ADNOC’s commitment to the youth, investment in technology, etc. emerge naturally as employees talk about their work.