BBRL ‘Speak Your Heart’
The Brooke Bond Red Label campaign, “Speak Your Heart” highlights important topics across the Middle East and Asia based on the insight that tea enables genuine heart-to-heart conversations.
The campaign launched with a 30” TVC teaser and digital video that featured a husband stressed about work and a wife who makes a strong cup of Red Label to help ease his tension.
At this point, audiences were invited to be part of the conversation, and choose from one of two outcomes filmed: (1) where the husband opens up and continues the conversation and (2) where he doesn’t. A call-to-action on TVC to make a choice, and the hashtag SpeakYourHeart drove the viewers from TV to online platforms to shape the conversation.