About Matthew
Matthew Joseph is an award-winning people-focussed advertising photographer & director.
He is a visual storyteller who uses his years of experience behind the camera in a huge variety of situations, cultures and climates across the world, to help connect global brands with their local audience through stills and motion.
Whether on a large set full of complex lighting, cast and crew in California, or in a remote Ethiopian village with just his camera, subject and a language barrier; his keen eye for detail and an understanding of human emotion enables him to document authenticity time and time again.
He is proud to have been included in Lürzer’s Archive ‘Top 200 Ad Photographers Worldwide’ for 2017/18 and 2019/20. Matthew is based in London but gladly follows his work around the world.
North Face













Xero





Coca-Cola






Lenovo - Marvel



Helsinki
Mastercard
Singapore






Mastercard
India





Mastercard
Japan






TUI
Bulgaria






TUI
Croatia







Canon ‘Row’






RadioCentre







OCN ‘For the Ocean’
Medela







OCN ‘For the Ocean’
- Phillip SuddickJanuary 24, 2023
Phillip Suddick
- Florian GeissAugust 16, 2020
Florian Geiss
- Jacques SalmonAugust 5, 2020
Jacques Salmon
- Celia PetersonJuly 26, 2020
Celia Peterson