MUBADALA ANIMATED FILM
PROGRESS IN PROCESS
We created a 2-minute animated video communicating procurement process updates and relevant information to Mubadala employees.
We developed a 3D animated character, Salem, who walks viewers through Mubadala HQ creatively illustrating process updates and relevant information. By simplifying complex procurement policies and communicated them through a fun animated character, the film was well received by employees.
- SECTORGovernment, Corporate
- WHAT WE DIDWe managed the entire production process from pre-production to final delivery. This included scriptwriting, concept development, style and character creation, 2D storyboarding, animatics, 3D animation, color grading, voice over recording, sound design and project management.