Our talented team of strategists, creatives, and designers developed a new brand with the vision to offer an exceptional experience for those with discerning taste. We started our process with a brand audit utilizing the 4Cs approach to understand the category, culture, consumer, and company context to inform the racquet club positioning.

On the back of our strategic work we developed the brand identity, creative vision, and communication strategy. Our creative team distilled the new brand identity to create the visual identity, impactful content, and advertising collateral for marketing materials and launched, “The Racquet Club by Emirates Palace”.