Developing Young Emirati Talent

The ADNOC Technical Academy (ATA) is a world class training facility that trains and develops young Emiratis to become operators and technicians at the various operational facilities of the Abu Dhabi National Oil Company (ADNOC) in the UAE.

ADNOC launched a new campaign aimed to attract high quality trainees and showcase its contribution to the nation through highlighting the role of ADNOC Technical Academy in shaping the workforce of ADNOC and the nation.

In an effort to resonate with the target audience, we created a series of stylized films, utilizing quick cuts and modern graphic elements. The films feature ATA students communicating key messages in their colloquial language, thus giving the films a sense of familiarity and authenticity.

  • SECTORGovernment, Corporate
  • WHAT WE DIDWe managed the entire production process from pre-production to final delivery. This included creating the cinematic style, creative treatment, pre-production, pre-interviews, talking points, script writing, shot lists, scheduling, shoot logistics, filming, direction, editing, color grading, sound design, formatting, language translations, social media adaptations and final delivery.
  • DIRECTORHeather Sullivan