UAE 49th National Day
We were honored to be selected by our client, Mubadala, to create a unique and timeless film for the UAE’s 49th National Day. Although the nation celebrates National Day every year, this year marks the beginning of a landmark – 50 years since its creation – so it is particularly special.
In collaboration with female Emirati director Nayla al Khaja, we produced a sweeping piece that moves through the last 5 decades of Emirati progress and into the future. We managed the entire production process from creative concept development, to pre-production, to final delivery. We traveled across the Emirates, filming in Abu Dhabi, Dubai, Dubai and Sharjah, using both on-the-ground film crews and drones. The pre-production involved liaising with numerous locations and government entities, planning/scheduling, permits, location scouting, cinematographer and crew selection, storyboards, set design, casting, talent negotiations/contracts, local crew sourcing. Production and post-production included filming at over a dozen different locations, offline editing, online editing, original music composition, CGI/special effects filming and design, and mastering.
The result is a film that captures the nostalgia, wonder, and remarkable achievements of the young and vibrant nation that is the United Arab Emirates.